Our StoryBorn in the UAE
Shaped by everyday moments
Shaped by everyday moments
One idea, many routines
The website goes live in the UAE, with six resorts, a physical membership card, and a clear vision – effortless access for Members, more footfall for Partners.
What started with a handful of resorts begins to grow, with more places to go and more reasons to use Privilee.
Physical membership cards are gone. Our app launches, making everything seamless and digital.
The idea was simple: take what was once reserved for a few, and make it part of everyday life
Training becomes part of the picture. Gyms are introduced, expanding wellness into everyday life.
Beach clubs and boutique studios arrive. Think smarter training, curated escapes, and Members mixing movement with downtime.
We launch in our second country as the Privilee lifestyle continues to grow. Dining and complimentary padel are added in the UAE for even more variety.
Waterparks arrive in the UAE, creating more ways for families to connect, play, and reset.
Following success in Qatar, we expand across the region – welcoming Bahrain and Oman, and introduce cross-country access across Privilee destinations.
We step outside of the GCC and into Singapore – a new market guided by pace, intention, and everyday wellness.
All in. All access. All countries.
Use your membership across every Privilee destination. Tap into curated routines, wherever you are.
